Swansway Invests in the Future
15th August 2016
2015 saw Swansway Group profits rise to £6.5 million before goodwill write-off, with PBT £6.2 million.
There was investment across the group especially in strengthening its Head Office functions; with over £1 million spent on a new stand-alone Fleet Operation facility; extension of the Retailer Support Unit as well as re-development of the group’s Accident Repair Centre.
During the year the Group also restructured its senior management team and continued to invest in additional headcount both to facilitate the management of a larger business and to support the Group’s aspirations for its future development.
The Honda division was a success story in 2015 as it returned to profitability. New product and increased manufacturer packages contributed to this turnaround.
The group continued its consistent performance of recent years with Stoke Audi and Crewe Audi finishing the year joint No.2 in the UK, the Market Area in the top 5 in the UK and Swansway Group were Audi UK’s No.1 Key Partner for the first time.
Crewe SEAT was at No.1 in the S Power rankings for much of the year, finishing No.2 in the country for S-power for the second consecutive year.
The Group recognises that the Internet is an important sales channel to the dealerships and as such significant investment was also made to the Marketing Department and Retailer Support Unit both in terms of people and systems. During the year traffic to the Group’s web sites grew by 29%, generating 100,353 enquires, up 37% year on year.