Advice For Family Business Owners
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Branding the Family Business
21st August 2019
When do you put the family brand at the centre? How do you build a tailored strategy with critical success factors to maximise the family branding benefit? How do you bring the family brand to life, including roles family members can play?
Natural Advantages of Family Brands
18th May 2015
Bray Leino's Lisa Killbourn looks at why and how family firms can leverage their brand for a competitive advantage.
New Report Shows Demonstrating ‘Family Values’ Gives Firms Competitive Edge
26th March 2015
Research shows how family firms can benefit from promoting their family-ownerships to customers and employees.